Miles Calcraft Briginshaw Duffy to promote Business Link service
13 June 2002
Small Business Service picks MCBD and PHD for Autumn campaign
The Small Business Service (SBS) has appointed Miles Calcraft Briginshaw Duffy to promote the Business Link service among small firms and budding entrepreneurs.
The agency was appointed following a 4-way pitch managed by COI Communications. Media Planning will be handled by PHD, who pitched alongside the creative team.
SBS was set up in April 2000 to champion the cause of small business within government by reducing the burden of regulation and ensuring the provision of world class support and advice through its Business Link network.
The campaign, which is expected to launch in Autumn 2002, will raise awareness of Business Link and position the service as a natural choice for small businesses seeking top quality external business advice.
The advertising will also help drive traffic to the website (www.businesslink.org) and national helpline (0845 600 9 006).
Notes for editors
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