Sales and marketing - site map
Marketing
- Direct marketing: the basics
- Sales & marketing: the basics
- Understand your competitors
- Create your marketing strategy
- Write a marketing plan
- Trade shows and exhibitions
- Market research and market reports
Online marketing
- Manage your customer database
- Email marketing
- Develop an e-marketing plan
- Generate business from your e-marketing plan
- Search engine optimisation
- Pay per click advertising
- Web 2.0: a guide for business
- Online networking
Advertising, branding and design
- Advertising: the basics
- Best practice in web design
- Choose and work with a designer
- Branding: the basics
- Choose and manage an advertising agency
- Choosing the right advertising media
- Comply with advertising standards
- Design and print your business stationery
- Get the right website for your business
- PR: the basics
- Use design in your business
Selling
- Planning to sell
- The sales appointment
- Closing and following up the sale
- Choose and manage a commercial agent
- Forecast and plan your sales
- Identify and sell more to your most valuable customers
- Identify potential sales channels
- Overview of selling to government
- Recruit and manage sales staff
- Target the right people in an organisation
- Tender for a contract
Online Selling
Selling and the law
- Buyers' terms and conditions and unfair contract terms
- Consumer credit
- Customer protection
- Fair trading, trade descriptions and Trading Standards
- Privacy and data protection in direct marketing
- Product labelling and packaging
- Use trade marks in your business
- Returns and refunds, warranties and complaints
- Staying on the right side of the law: the basics
- Sunday trading
- The Sale of Goods Act
- Weights and measures
Selling overseas
- Are you ready to export?
- Exporting - an overview
- Researching overseas markets
- Entering overseas markets
- Selling and promotion overseas
- Intellectual property protection overseas
- Ethical trading
- Manage the risks of exporting
Pricing
- Price fixing, cartels and monopolies
- Price lists, estimates, quotations and tenders
- Price your product or service
Keeping your customers
