This snapshot, taken on
16/03/2009
, shows web content acquired for preservation by The National Archives. External links, forms and search may not work in archived websites and contact details are likely to be out of date.
 
 
The UK Government Web Archive does not use cookies but some may be left in your browser from archived websites.

Branding Guidelines

Civil Service Corporate Identity

The Civil Service identity guidelines include direction on the elements of the Civil Service identity and its application to stationery, PowerPoint, print publications, display graphics, recruitment advertising and online. This is accompanied by artwork resources, including logo artwork suitable for PC.
Please email branding@cabinet-office.x.gsi.gov.uk to show your intended use of this branding.

Guidelines

These guidelines will help you to apply the identity in a consistent way. This will ensure that materials adhere to the Civil Service design standards, helping to make materials distinctive and encouraging recognition.

The above elements in one document is available here - Full guidelines [PDF, 7MB 35 Pages]

Resources

The logo artwork provided contain all the information you will need to create documents in line with the identity. They should be used with reference to the guidelines and should not be changed. The files are compressed in Zip format for PC.

HM Government Corporate Identity

Welcome to the HM Government identity resources website. It provides all the tools you need to apply the HM Government visual identity easily and consistently.
The HM Government identity guidelines include direction on the elements of the HM Government identity and its application to stationery, PowerPoint, print publications, display graphics, recruitment advertising and online. This is accompanied by artwork resources, including logo artwork suitable for PC.
Please email branding@cabinet-office.x.gsi.gov.uk to show your intended use of this branding.

Guidelines

These guidelines will help you to apply the identity in a consistent way. This will ensure that materials adhere to the HM Government design standards, helping to make materials distinctive and encouraging recognition.

The above elements are also available in one document - Full guidelines [PDF, 12.8MB 25 Pages]

Resources

The logo artwork provided contain all the information you will need to create documents in line with the identity. They should be used with reference to the guidelines and should not be changed. The files are compressed in Zip format for PC.