Practical advice for business
Your account

Keeping your customers

Discover who your most valuable customers are

This interactive tool will help you to analyse the behaviour of customers to identify which are the most valuable to your business

Know your customers' needs

Why understanding your customers' needs is crucial to the success of your business

Manage your customer care

Use customer contact, feedback and loyalty schemes to retain customers and increase your sales

Manage your customer database

How a customer database can enhance your business, what to include and how to maintain it

Reach your customers effectively

How to decide which sales channels to use to reach your customers

Segment your customers

Sorting your customers into groups for B2C, B2B and niche markets - benefits of segmentation




Sales and marketing




Online marketing


Advertising, branding and design




Online Selling


Selling and the law


Selling overseas



Current section

Keeping your customers