This snapshot, taken on
10/02/2009
, shows web content acquired for preservation by The National Archives. External links, forms and search may not work in archived websites and contact details are likely to be out of date.
 
 
The UK Government Web Archive does not use cookies but some may be left in your browser from archived websites.
Practical advice for business
 
Your account
 

Keeping your customers

Discover who your most valuable customers are

This interactive tool will help you to analyse the behaviour of customers to identify which are the most valuable to your business

Know your customers' needs

Why understanding your customers' needs is crucial to the success of your business

Manage your customer care

Use customer contact, feedback and loyalty schemes to retain customers and increase your sales

Manage your customer database

How a customer database can enhance your business, what to include and how to maintain it

Reach your customers effectively

How to decide which sales channels to use to reach your customers

Segment your customers

Sorting your customers into groups for B2C, B2B and niche markets - benefits of segmentation

 
 
 

Home

 

Sales and marketing

 

Marketing

 

Online marketing

 

Advertising, branding and design

 

Selling

 

Online Selling

 

Selling and the law

 

Selling overseas

 

Pricing

Current section

Keeping your customers