About the Civil Service
Communication is an integral part of government. Communication teams across departments deliver projects and campaigns that inform the public about their rights and responsibilities. They provide up to date information about public services and government policies that affect peoples' daily lives.
Increasingly, communication teams work directly with members of the public to involve them in policy development through consultation and other communication exercises.
The more traditional methods of communicating, like newspapers, television and advertising, are fast being caught up, or even over-taken by digital media.
Government communicators need to respond to these changes by developing a deeper understanding of their audiences and how they prefer to receive their information. As well as giving government communicators unprecedented opportunities, this explosion in communications is also creating a number of new challenges.