Yorkshire and the Humber
Monday 13 October 2008 14:49
Department of Health (Yorkshire and the Humber)
Batley celebrates as Dignity Champions top 3000
The number of Dignity Champions across the country has risen to more than 3,000, Minister of State for Care Services, Phil Hope, will announce today.
Dignity Champions, who include frontline staff, MPs and, most famously, Michael Parkinson, are volunteers who commit to make a difference to the way older people are cared for.
Minister of State for Care Services, Phil Hope said:
"People want, and have a right to expect, services with dignity and respect at their heart, so I am delighted that we now have over 3,000 Dignity Champions dedicated to ensuring that dignity and respect are central to the care people receive."
In Kirklees, Shahed Mayet, was pleased to join the campaign at an early stage because he was proud of the good practice he has been able to reinforce in his work with the Milen Day Centre in Batley. As Manager of the Centre he was keen to highlight the issues in the wider community. He said:
"Dignity in care is at the heart of everything we do - which is exactly as it should be. It's not rocket science - everyone has a basic right to be treated with respect.
"The Asian community values its older generation and this fundamental principle does shine through in our day to day work. It sounds like a cliche but 'treat others as you would want to be treated' was our starting point and we have worked hard to raise awareness with staff by training and sharing good practice, encouraging them to look to the many little ways in which we can show respect for people's dignity, self-esteem and right to privacy.
"I firmly believe that no service users should feel embarrassed or humiliated when receiving the care and support they require which is why I was inspired to sign up to becoming a Dignity Champion."
Notes to Editors:
Case studies for West Yorkshire are available on request - please contact Anne Haynes at COI News & PR Tel: 0113 341 3172.
1. The Dignity in Care Campaign, launched in 2006, aims to inspire and equip people to drive up care standards and encourage people to become Dignity Champions, spreading best practice and giving advice to other health and social care workers. At the start of the tour the Government's aim was to double the number of dignity champions to more than 3,000 by the end of the year, and Sir Michael Parkinson was appointed as the first National Dignity Ambassador to help raise the profile of this important agenda.
2. Dignity Champions come from different walks of life. Anyone can become a Dignity Champion, and the current 3,000 include frontline staff, MPs, local councillors, people from voluntary organisations, volunteers, and of course people who use care services, their relatives and carers, and members of the public. What they do in their roles as Dignity Champions varies widely but what they all share is a commitment to making a difference, however small, to the way older people experience care.
3. For further details or to sign up to become a dignity champion see http://www.dignityincare.org.uk
4. Ambassador, Michael Parkinson, who will help spread the Dignity message through media work and engagement with stakeholders. Michael himself is has signed up to become a Dignity Champion to show how close to his heart the Dignity In order to promote the campaign we have enlisted the help of a new Dignity Campaign is.
5. Thousands of people in care homes and hospices have benefitted from £117m investment to promote dignity through improvements to their care environment
6. High quality care services that respect people's dignity should:
1. Have a zero tolerance of all forms of abuse
2. Support people with the same respect you would want for yourself or a member of your family
3. Treat each person as an individual by offering a personalised service
4. Enable people to maintain the maximum possible level of independence, choice and control
5. Listen and support people to express their needs and wants
6. Respect people's right to privacy
7. Ensure people feel able to complain without fear of retribution
8. Engage with family members and carers as care partners
9. Assist people to maintain confidence and a positive self esteem
10. Act to alleviate people's loneliness and isolation
7. Further events for the dignity campaign will take place from June to
November this year.
Issued on behalf of the Department of Health by COI News & PR Yorkshire and Humber.
Client ref YH/500/08
COI ref 166330P