05 April 2007
The Cabinet Office has published an invitation to tender for developing and delivering an exciting new programme to create at least 20 new social enterprise ambassadors.
Ambassadors will be social entrepreneurs with great stories to tell about how this way of doing business changes people's lives. They will commit some of their time to awareness raising activities, for example through events and the media. The new delivery partner will find the ambassadors through an open and transparent process, and provide a supporting infrastructure for them.
The programme was proposed in last November's Scaling New Heights action plan on social enterprise, and aims to raise awareness of social enterprise and to attract new entrants to the sector. It will help to position this growing business sector as an aspirational career choice for people who wish to combine enterprise with achieving social or environmental goals.
Ed Miliband, Minister for the Third Sector, said:
“Social enterprise is a growing movement, but still only one in four people know about it. That means we are losing potential entrepreneurs, customers, and investors. That has to change.
“Once people see social enterprise, they understand it and become enthusiasts. We want to create an ambitious programme, owned by the sector, which will spread the message of what social enterprise can achieve throughout the country. Through their own stories and networks the ambassadors will help the movement achieve even more.”
The ambassadors will be in place in time to be at the forefront of Social Enterprise Day on 15 November 2007.
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