Marketing
What works in marketing? Businesses are constantly
seeking new ways to reach customers, promote their products and services,
and persuade people to buy. Find out how businesses are successfully
using channels like the internet, e-mail and SMS to do it.
Guides - display list
Case studies - display list
Useful links - display list
Guides:
E-marketing
Search engine optimisation
Visiting search engines is one of the main ways people
find information on the internet. Find out how to raise the profile
of your website in this factsheet.
Building an e-commerce website
E-commerce is about using the internet to buy and sell
goods and services online. This brochure shows you how you can use the
internet to sell more. Find out whether an e-commerce website is right
for your business, what options are available and how to build one.
URN: 04/926
An introduction to e-business
This introductory guide explains the benefits of using
technology in all areas of your business, from the internet and e-mail
to extranets and mobile communications. See how other businesses have
used technology effectively and find out how it could work for your
business. URN: 04/671
Case studies:
Aquapress
A fast, always-on connection has enabled Aquapress to
enrich the services it offers to customers and to transform its own
internal business operations.
Bluesky Experiences
Bluesky Experiences used search engine placement to transform
its website into an extremely effective marketing tool.
Mansfield Motors
Mansfield Motors has used e-business to open up an export market
for Land Rover parts, creating a sophisticated website that focuses
on brand building and community marketing.
Victoria Plumb
Victoria Plumb’s website has helped the bathroom
fittings company increase its turnover to £4m in only its third
year of operation.
Useful links:
Business Link
Visit the Sales and Marketing section for
information on different marketing methods and ways of maximising sales,
as well as guidance on regulation, licenses and permits.
Closing the Marketing Gap
A benchmark index report showing how high-growth companies
tend to be the most effective marketers.
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