Marketing

What works in marketing? Businesses are constantly seeking new ways to reach customers, promote their products and services, and persuade people to buy. Find out how businesses are successfully using channels like the internet, e-mail and SMS to do it.

GUIDES

E-marketing

A look at how e-mail, websites and other technologies are giving businesses better and more flexible ways to market their goods and services to customers. It explains the benefits of e-marketing, what the options are, and how to go about it. URN: 04/670

Search engine optimisation

Visiting search engines is one of the main ways people find information on the internet. Find out how to raise the profile of your website in this factsheet.

Building an e-commerce website

E-commerce is about using the internet to buy and sell goods and services online. This brochure shows you how you can use the internet to sell more. Find out whether an e-commerce website is right for your business, what options are available and how to build one. URN: 04/926

An introduction to e-business

This introductory guide explains the benefits of using technology in all areas of your business, from the internet and e-mail to extranets and mobile communications. See how other businesses have used technology effectively and find out how it could work for your business. URN: 04/671

CASE STUDIES

Aquapress

A fast, always-on connection has enabled Aquapress to enrich the services it offers to customers and to transform its own internal business operations.

Bluesky Experiences

Bluesky Experiences used search engine placement to transform its website into an extremely effective marketing tool.

The Everyman Theatre

Using broadband, The Everyman Theatre has been able to integrate its marketing and booking system through its website.

Fracino

By getting designers, engineers and marketers working together, Fracino has been able to establish itself in an incredibly competitive market.

Irishwear

An uninterrupted, fast connection enables online retailer Irishwear.net to improve customer service and gain major internal operating efficiencies.

Mansfield Motors

Mansfield Motors has used e-business to open up an export market for Land Rover parts, creating a sophisticated website that focuses on brand building and community marketing.

Leisure Estates

Embracing e-business has allowed Leisure Estates International (LEI) to expand its offer and develop an unbranded affiliate package in parallel with its sophisticated consumer-facing brand strategy.

Rapid Racking

Rapid Racking, which supplies storage, racking and shelving to businesses, built a website that receives 1 million hits a month and generates 8% of revenue.

Swotbooks

Swotbooks has used technology to create a virtual retail business that never touches the products it sells and has no warehouse or shops.

Victoria Plum

Victoria Plum’s website has helped the bathroom fittings company increase its turnover to £4m in only its third year of operation.

Zebra

Investment in technology has allowed Zebra Communications to respond to changes in its market, expanding into profitable new areas, integrating its processes and providing high levels of customer service.

USEFUL LINKS

Closing the Marketing Gap

A benchmark index report showing how high-growth companies tend to be the most effective marketers.