RIGIBORE Rigibore's innovative and strategic approach to e-business gave it the confidence to create its own integrated system to increase efficiency and improve information sharing. Best practice in: Technology Sector: Engineering Size of firm: 30 employees Location: Hayle, Cornwall Website: www.rigibore.com OBJECTIVES Rigibore manufactures precision cutting tools to bore holes in metal. That technology is central to the business is evident from the company's mission statement: 'Innovation in technology and quality in design and manufacture.' Having used CAD for many years, the company saw that a custom-built, automated design system had the potential to generate improved cost and time savings, and give its customers more control over the product. The new system integrates the whole manufacturing process from design through to tooling and production, by eliminating the labour-intensive process of converting designs into machine instructions. As Suzanne Bassett, Marketing Manager at Rigibore, enthuses: "We can do in two minutes on our system what would take us two hours to do using CAD software." The software used to create the designs is simple so that even customers with limited knowledge of tool design can use it, and then e-mail their designs to Rigibore. Building on this success, Rigibore developed a custom tool specifier for its website. This allows customers to choose the type of hole they want to bore or drill, submit the dimensions and then produce a design. This information is then sent to Rigibore, which can quickly respond with an accurate quote or just begin production. With the manufacturing and ordering processes integrated, Rigibore moved to connect up its other back-office systems. Its accounting software contains the stock management and links into the design software. In turn, information from the stock management system and the customer database is used to calculate discounts and create automatic quotations for customers. THE BENEFITS Rigibore's decision to create bespoke software has paid dividends. The design and manufacturing software has dramatically cut the design and engineering time of tool making - by up to 90%. It has also significantly reduced errors and improved customer relationships by opening the process to customer involvement. With integrated back-office systems, errors have been reduced and the time needed to process an order cut dramatically. Bearing in mind what its customers prefer to use websites for, Rigibore focused on creating a site that generated leads, explained its products and demonstrated its capabilities. The results, in terms of new business, have exceeded all expectations. THE CHALLENGES With the pace of technological change, Suzanne thinks that: "If we hadn't developed the systems we have, perhaps the business wouldn't be here now. Certainly, we wouldn't be competing in global markets." She's also adamant that businesses need to adopt a strategic approach to technology investment. "We have a very definite vision of what is needed. The decision to go down a non-CAD route was a deliberate move to help us meet that vision," she explains. "We have always directed and managed projects in this way." The company is already planning its next move. When it becomes available in its area, Rigibore will get broadband to connect to its satellite office in the US. THE LAST WORD Rigibore is convinced that, by giving employees the autonomy and encouragement to develop their skills and ideas, it will see the potential of technology and help drive forward its use. Suzanne's advice to other companies is: "Dare to be different. If somebody has a belief in an idea, stand by it and see it through to the end." "We're a small company with a small team, and the fact that we're still up there is testament to our use of technology." SUZANNE BASSETT - MARKETING MANAGER