DCMS champions good quality and service for tourists, from the UK and overseas. We encourage and help the tourism industry to improve what it has to offer for all our visitors and to promote a positive image abroad.
In 1999, Tomorrow's Tourism
set out the Government's strategic approach to meeting needs of the tourism sector's customers, and its aims for encouraging and a growing and prosperous industry. Building on Tomorrow's Tourism, the Government will be publishing the Tourism Prospectus in the summer of 2004. The Prospectus will set out the responsibilities and actions of public and private sector organisations in the key areas of marketing, quality, skills and data.