|
CORPORATE SOCIAL RESPONSIBILITY
Corporate social responsibility (CSR) is about meeting
more demanding social and environmental expectations while
improving business performance. It is a wide ranging and
business led agenda.
What is Corporate Social Responsibility?
CSR is essentially about behaviours that go beyond basic
legal compliance. A responsible organisation behaves in
three key ways:
-
It recognises that its activities have a wider impact
on the society in which it operates
-
In response, it takes account of the economic, social,
environmental and human rights impact of its activities
across the world
- It seeks to achieve benefits by working in partnership
with other groups and organisations
Why is it important?
CSR can bring real business benefits by reducing risk
and enhancing reputation.
It can help build brand value, foster customer loyalty,
improve staff efficiency and morale, and create good will
among a wide range of stakeholders. It can also attract
stable and ethical investment and add competitive edge.
How can we encourage greater corporate social responsibility?
CSR activities need to be based on genuine economic/business
case: they must improve - not compromise - business competitiveness.
The Government's role is twofold:
|
