[ARCHIVED CONTENT] Managing product creation Page: 1

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	Managing product creation A management overview A steady flow of new products to meet the developing aspirations of customers is crucial to any manufacturing company. This document examines the place of the product creation activity within company strategies and provides a management overview and practical guidance on its organisation and management. C O N T E N T S Design: key to competitiveness The source of product success Contributing to competitiveness Managing product design The responsibilities of senior management Stages in the product creation process The role of the chief executive Checklist The corporate objectives The product strategy Long-term product strategies Shorter-term product plans The new-product brief Resources Information and collaboration The information network Organisation and motivation Monitoring and evaluation Sources of help and advice
	Back to the Business support page Last Revised: Mon Dec 1 11:15:18 1997

Managing product creation

A management overview