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Marketing:
the way forward

A management overview

This document stresses the strategic importance of marketing today, and gives practical advice on how to improve your marketing performance. It aims to help you grasp what you need to do to understand the markets you operate in, organise your strategic response, and manage the implementation of a revised marketing plan. Case study material gives a practical base to support the messages given.



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Last Revised: Mon Dec 1 11:26:37 1997