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Microgeneration Research

Research into consumer behaviour and the future potential of microgeneration

A consortium comprising of BERR, RDA’s, NGO’s and elements of the microgeneration industry commissioned research to provide a robust evidence base to inform the future direction of microgeneration policy. The market for microgeneration is changing rapidly, and BERR need up to date analysis of consumer demand, costs and the supply potential, in order to inform policy decisions.

The two main objectives were to:

  • provide an overall picture of the current and potential future level of demand for microgeneration, and to examine barriers and drivers for take up of microgeneration
  • assess the likely impact of targets for microgeneration by creating an economic model of supply and demand for microgeneration, which can be used to model the impact of different policies, cost and demand sensitivities. This will build on the original Energy Saving Trust (EST) research: Potential for Microgeneration Study and Analysis, published in November 2005, which provided estimates of the cost and future potential of microgeneration

Element Energy won the contract after a full tender process through the Official Journal of the European Union. They led a team that also included TNS, Newcastle University and Royal Holloway.

Members of the consortium include: Ashden Trust, BERR, British Gas Service Ltd, Ceres Power plc, Energy Saving Trust, E.On UK plc, Micropower Council, National Energy Action, Renewable Energy Foundation, and the following Regional Development Agencies: North West Development Agency, East Midlands Development Agency, South West of England Development Agency, South East Development Agency and London Development Agency.

Further work was published in October 2008 and is available below: