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Willingness to pay for the BBC research

DCMS commissioned a piece of research to look at the public’s willingness to pay for the BBC. This research will be considered alongside the other evidence collected by DCMS as part of the process of setting the future licence fee settlement level.

The research was carried out by the Work Foundation during June 2006. The survey sample consisted of 10,000 adults and was demographically representative of the UK public based on age, sex, social grade, region, party identification, newspaper readership and type of television.

The research report is available to read online on the Work Foundation's website.

Phase II Research

We commissioned two qualitative research projects to test the options contained in the Green Paper.

The first project was conducted by Cragg Ross Dawson between 20th and 24th January 2005 and encouraged in depth consideration of the main questions in the Green Paper. The report is availble online: BBC Charter Review Qualitative Research on Key Issues.

The second project was conducted by Opinion leader Research between 13-24 October 2005 and was used to test two specific policy areas set out in the Green Paper:
• Governance and accountability
• Collection and enforcement of the Licence Fee.

The report is now available online: BBC Charter review: focus on the BBC Trust and enforcement and collection of the Licence Fee: qualitative research, Opinion Leader Research, 2005


Phase I Research

We also commissioned a programme of survey research, to complete our initial phase of consultation, which took place between late January and early June 2004.

It was carried out to support and test the consultation, and to make sure we reflected the views of all sections of the population. Demographic factors - from age, ethnicity and geographical location, to media consumption behaviour - were taken into account.

When taken as a whole, the research offers strong evidence of what people think about the BBC. Whilst minor variations in results were to be expected, these often serve simply to highlight the wealth and complexity of public attitudes to the BBC.

The three strands of research we commissioned were qualitative, deliberative and quantitative.





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