Image – London company Fallon advertising campaign

Advertising

The UK’s advertising industry provides a vast range of services to national and international clients every day.

Supported by the UK’s status as an international creative and media hub, its 13,200 advertising agencies boast a winning combination of inspired creativity and shrewd business understanding that global brand owners utilise in order to optimise their brand communications around the world. An important contributor to the UK economy, the industry generates some £5.3 billion in Gross Value Added every year, almost a quarter of which is exports. The UK is fourth in the world for advertising expenditure.

Instrumental to the industry’s success has been the creative spirit that exists throughout UK society, informing and inspiring everything that it does. The UK understands and excels at digital technology, film, music and gaming – all of which it uses to produce some of the most recognised and innovative advertisements of the past few years.

Creativity is also fuelled by the multicultural nature of the UK, particularly London, which gives the UK advertising sector a highly diverse pool of ideas to draw upon in order to create effective global campaigns, suitable for every continent. It is therefore no surprise that 67 per cent of international advertising agencies have their European headquarters in the UK capital.