Project Focus
In terms of focus, projects identified in the current year, include:
- 'Ambition 2020' report
- communications supporting our Five Year Strategic Plan
- work on the integration of the UK’s employment and skills systems
- the re-licensing of Sector Skills Councils
- and Simplification of Skills in England
All UK Commission projects and activities requiring communications support receive it. See the Business Plan for more details.
Some of our communications work for the UK Commission is on 'soft projects'. We define these as where the objectives are broadly stated and the resources needed are not fully known and are flexible, with the scope left intentionally open and deadlines not always defined precisely at the outset. Project by project, therefore, our proposed strategy for living with such uncertainty is to create an 'account manager' approach. Our account manager creates a brief from discussions with the project owners. This brief is addressed by the different disciplines within the Communications Directorate. A project communications plan is drawn up against a template. The plan is agreed with the project owners. Implementation then proceeds.
The UK Commission's annual Communications Plan remains relatively opportunistic and flexible in itself because that is the way it can respond to the UK Commission's fast-moving agenda. However, we seek to ensure co-ordinated delivery, recognising that constraints in terms of budget, human resources and calendar opportunities require firm communications plans as early as possible.
