The term 'placing on the market' refers to a product that is placed on the Community
market when it is made available for the first time. This is considered to take
place when a product is transferred from the stage of manufacture with the intention
of distribution or use on the Community market.
In the case of imported product; this is generally the point of the product has
cleared boarder controls and is available for free movement within the EU (all duties
paid). In the case of product manufactured in the EU; this is the point of entering
the distribution chain and is usually considered to happen at the point of first
physical movement (change of post code).
For more information please see the
Blue Book, referring to page 18.