Unfulfilled graduates told to
‘use their heads’ and teach
Workers in unfulfilling jobs are being encouraged to change direction and teach by a new advertising campaign.
The campaign is using the message ‘use your head, teach’ to attract people to teaching. It uses images of headless figures to demonstrate how well qualified people are under-using their skills and knowledge in the workplace.
Advertising in newspapers, magazines and poster sites, and a website will support the commercial. The whole campaign will cost around £12 million in its first year.
School Standards Minister David Miliband said there has never been a better time to be a teacher.
“By providing more support, we are ensuring that teachers have the time and space to do what they do best – teach. There are now 25,000 more teachers in schools since 1997 and over 80,000 more support staff. With better pay and support, teaching has become an attractive career option.”
Some trainees on postgraduate in England are entitled to a tax-free training bursary worth £6,000.
The previous campaign, ‘Those who can, teach’, attracted more than 100,000 people into teacher training in England over three years.
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