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9.3.34 Strategy Element
A12 and A120 Route Management Strategy
| 9.3.34 | Strategy Element | ||
|---|---|---|---|
| Action: | Support TravelWise Campaigns | ||
| Priority: | Low | Ref: | 16B |
| Initiation: | Information on various transportalternatives should be co-ordinated between all the involved partiesmaking information easy to obtain and to encourage car users to changeto other appropriate modes. | ||
| Action description: | The Highways Agency will support localTravelWise and other local campaigns undertaken by local authoritieswhich are relevant to A12 and A120 users which could encourage driversto switch to other travel modes, not make their journeys or switchjourneys to less busy times. | ||
| Objective(s) met: | Accessibility and integration objectiveswill gain, namely OA1, OI1 to 7, but a change to other modes contributesto many of the objectives. | ||
| Benefits: | Users will benefit by being aware of awider range of options for making a journey and having the most up todate information in one source. This will encourage some car users touse alternative transport. Information will be easier for the user to obtain. | ||
| Timescale: | TravelWise campaigns will be supportedthroughout the 10 year programme. | ||
