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Driver Information Programmes

Driver Information Programmes

Our research shows that accidents and unplanned incidents cause up to 25% of delays on the strategic road network.

Reducing accidents and the disruption they cause, and helping drivers to avoid delays when they occur, will have a major impact on journey reliability, as well and preventing injuries and saving lives. 

We need to bring down the number of casualties on our roads. Our roads are among the safest in the world but despite this 250 people were killed on them in 2009. The most frequent contributory factor at incidents, as recorded by the Police attending the scene, for all road users, was 'driver/rider error or reaction', which was recorded for 73% of all personal injury accidents where at least one contributory factor was present.

We have identified the 10 groups of customers who use our road network and looked at how to communicate directly with each of them.

The Driver Information Programmes (DIPs) are, primarily, targeted at the four driver groups who are, statistically, most at risk on our motorways and major A roads. However as we learn of new issues, we develop new DIPs offering advice to drivers across these varied topics.

We believe that behaviour change in these target groups of road users would help to reduce accidents, injuries and deaths on the strategic road network.

We also believe that an innovative and specifically targeted approach is required for each of these traditionally hard to influence groups.

See the links in the right hand menu on this page to learn more about how we will work with our customers to reduce accidents.

Data Source of information

The personal injury accident data illustrated below has been extracted from the Department for Transport's National Accident Database by the Transport Research Laboratory on behalf of the Highways Agency. The information refers to the accident and casualty data on the reportable Highways Agency's Trunk Road Network.

The Strategic Safety Action Plan (SSAP)

This document summarises how we aim to achieve our Public Service Agreement target to reduce the number of casualties on our network by 2010.

The plan sets out the policy and processes that the Agency have put into place to develop a communication strategy with the Department for Transport, their agencies and our partners to further strengthen our support in raising awareness of road safety issues through new education and information initiatives.

The DIPs toolkit will be available to all our Area teams so they can work with local partners to disseminate the programmes to our customers. 

We have an extensive list of partners created at national level, (available on the "Partners" page - see right hand menu), that Area Teams can tap into to build local links.

Download the Strategic Safety Action Plan (6.0 MB PDF)

This document has had a number of large images removed in order to reduce the file size for online publication.  If you would like to receive a copy of the full document, please contact our information line on 0300 123 5000 or ha_info@highways.gsi.gov.uk , quoting reference PR34/09.

The Highways Agency retains copyright for all Driver Information Programme (DIP) material. We allow free use of all DIP material under a fair use policy and any individual constraints that are stipulated. Any use of DIP material must not contradict the civil service code of ethics. Also any change to the core product or visual identity of any DIP must be agreed by the Strategic Safety Action Plan team.