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This is one of the most exciting and fast-growing sectors in the digital content industry. Recent figures from the Entertainment and Leisure Software Publishers Association (ELSPA) and Screen Digest show that games consoles are truly becoming mass market. From the end of 1995 to 2003, over 25 million dedicated gaming devices were sold in the UK. This is enough for every household in the land to have one. Globally, this rises to a staggering 350 million gaming devices.
ELSPA find that in response, the world market for games and edutainment software grew to $18.2 billion in 2003, up from $16.9 million in 2002. It is predicted that by 2007, the global market will be worth $21.1 billion. Within the UK, leisure software sales grew again in 2003 to reach £1.68 billion and we continue to have the third largest market in the world for games after the US and Japan, whilst remaining comfortably the largest market in Europe.