Organisations are increasingly competing on their reputation – for quality, reliability, price and delivery. Of these, quality is strategically the most important competitive weapon. It can be used to win customers, recruit the best people, gain resources, and enable organisations to compete more effectively. Attention to quality can also improve reliability, delivery, price performance and ability to deliver value.

For any organisation, several key aspects of reputation should be considered:

• It takes a very long time to change a poor reputation for quality.
• Reputations, good or bad, can quickly become national reputations.  
• Committed resources and effort, together with quality, are needed to turn round a poor reputation.

From quality to excellence is a never-ending journey, and this site takes you on that journey, from the basic concepts of total quality management (TQM), through “Business Excellence”, and onto an implementation framework which provides a really practical guide to help you make the changes.