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EU Directive on Unfair Commercial Practices
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EU Directive on Unfair Commercial Practice

Introduction

The Unfair Commercial Practices Directive (UCPD) was adopted on 11 May 2005. It must come into force on 12 December 2007. A copy of the Directive can be accessed below.

Unfair Commercial Practices Directive.

The Directive will have two major consequences:

• it will harmonise unfair trading laws in all EU Member States;

• it will introduce a general prohibition on traders not to treat consumers unfairly. This prohibition is intended to act as safety-net consumer protection legislation.

In particular, the Directive will oblige businesses not to mislead consumers through acts or omissions; or subject them to aggressive commercial practices such as high pressure selling techniques. The Directive also provides additional protections for vulnerable consumers who are often the target of unscrupulous traders.

The Directive’s wide scope – it applies to all business sectors – and flexible provisions means that it will plug gaps in existing EU and UK consumer protection legislation; and set standards against which new practices will automatically be judged. Implementation of this Directive should help ensure the UK has a consumer regime amongst the level of the best in the world. 

In addition, the Directive overlaps with existing UK legislation, such as the Trade Descriptions Act 1968 and Part III of the Consumer Protection Act 1987. This legislation will have to be amended to conform with the principles contained in the Directive, but could conceivably be repealed.  The Government’s stated objective will be to simplify the UK consumer framework wherever it is appropriate and sensible to do so.

Transposition to UK Law

14 Dec 2005

The Government published a consultation document considering how the Directive should be transposed into UK law. This was accompanied by a Partial Regulatory Impact assessment (RIA).

The deadline for responses is 8 March 2006.

Consultation Document (101 pages)
Executive Summary (13 pages)
RIA (66 pages)

August 2005

Report of DTI Workshop, Civil Redress

The DTI held a workshop considering the merits of providing for private law rights as part of the legislation implementing the Unfair Commercial Practices (UCP) Directive. A report of its findings will be made available shortly.

June 2005

Report of DTI Workshop, Criminal Sanctions

Report of DTI workshops on the effectiveness of criminal sanctions following transposition of the Unfair Commercial Practices (UCP) Directive.

(21 pages)

June 2005

The DTI commissioned a report on the application and scope of the UCPD. This was conducted by Dr Christian Twigg-Flesner; Deborah Parry; Professor Geraint Howells; and Annette Nordhausen’

Full Report (202 pages).
Research team presentation (17 pages).Government response to presentation (19 pages).

Archive

Click here for earlier documents on this subject including information on the Commission's Expert Group.

Earlier information about progress though the Council Working Groups can be accessed here.

Contact
If you wish to contact the Department of Trade and Industry team responsible for the Directive’s implementation or be alerted of relevant news and events, please email UCPD@dti.gsi.gov.uk

DTI Enquiry Unit

020 7215 5000

Back to EC Consumer Policy page



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Last updated 14 December 2005


Department of Trade and Industry

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