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Case Studies photograph

Brasil gets the safe sex message


Images of Brazilian people spreading the safe sex message

Image courtesy of Brazil government

A DFID-supported volunteer organisation is helping a local government group to spread the message about safe sex in Brazil's north-eastern Amazonas state.

Government officials in the town of Manacapuru in the Amazonas set up the Princesinha project in 1998, to reduce the spread of HIV and other sexually transmitted infections. In common with other states in Brazil - across the country more than ten million people are infected - the Amazonas face an HIV endemic with women and poor people most at risk.

And the endemic is striking hard in the semi-arid Amazonas - where drought and food shortages have exacerbated the region's deep-seated poverty and social inequality.


Addressing high-risk behaviour

The Princisinha project works closely with International Service - which receives DFID funding - to get the safe-sex message across and to address the stigma attached to these infections and increase understanding of the needs of those living with HIV and AIDS.

It uses a mix of educational activities and humour to reach vulnerable groups, including sex workers and men who have sex with men.

Most of the project's work is concentrated in the areas where high-risk behaviour and macho attitudes are most prevalent - in the bars, clubs and port area and in the red light districts. Armed with latex penises, condoms and graphic pictures of advanced states of venereal diseases, project workers use humour and sketches to reinforce the safe sex message.

International Service provides the services of a nurse, who works with the project to strengthen technical knowledge. The project also distributes condoms to all target groups and provides access to clinical examinations.

This approach is clearly working - demand for the free condoms is outstripping supply, and female condoms are especially popular. Generic drugs are also being manufactured, to challenge the monopolies of the pharmaceutical industry.


Key facts

  • Given Brazil’s middle-income status, DFID works mainly as a regional donor. We facilitate access to international best practice, promote lesson-learning and work to empower poor and disadvantaged groups
  • International Service is an international development organisation working with local groups in Latin America, West Africa and the Middle East to help reduce poverty and repression
  • DFID provided £4.58million over 2001-05 through the Programme Partnership Agreement with International Service
  • International Service is also working in Burkina Faso to help women from some of the country's poorest communities set up their own businesses.
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