Looking at advertising

2. Analysing written advertisements in detail

Required Resources

• Student Worksheets 2-4
• Slides 6-8

Delivery

• For this activity students should work in pairs or small groups with each group being provided with a copy of Student Worksheets 2-4.
• Students should discuss the efficacy of the advertisement on Student Worksheet 2, using the literary techniques breakdown on Student Worksheet 3 and the prompt table on Student Worksheet 4. Ask students to consider whether similar techniques are used over different formats (i.e. video and written).
• Specific areas of focus should be:
  • a. Language: what literary techniques are employed in the advertisement?
  • b. Visual impact: what images are used and to what effect?
  • c. Message: is there a clear audience message / call to action?
  • d. Target audience: who is the advertisement aimed at and what devices are employed to lead students to this conclusion?
  • e. Logos: are there any logos? Each group should then present their feedback to the rest of the class, ensuring that all group members participate.

Differentiation

Lower Ability:

Mixed ability groups should be encouraged to facilitate differentiation requirements.