Department for Culture Media and Sport
swim free toolkit for local authorities
More than 20 million people aged 60 and over, and 16 and under can swim free in England from April 1.
The PDF (6.3mb) is designed to help the local authorities that have signed up to the programme promote free swimming in their area.
It explains how to use the swim free / swim4life brand. It offers ideas on how to reach target audiences, and it contains template leaflets, posters, advertisements and press notices to use.
Click on the image below to access the toolkit.
Note:
The toolkit contains interactive elements and data heavy image files (which you will be prompted to download), these are for use by designers and design companies and may take some time to download and view online. The toolkit is not for general use.
If you have any questions about the swim free toolkt email the team at freeswimming@culture.gsi.gov.uk
We recommend that the toolkit is best viewed in Abobe Reader 9.
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