To that end, DCMS Ministers put in place a wide-ranging tourism reform programme in 2002, based on a strong relationship with our partners in both public and private sectors, and is driven by improvements in delivery in key areas.

Its main points are:

• VisitBritain was established as a strategic, marketing-focussed body in April 2003, bringing together the former English Tourism Council and the British Tourist Authority
• Regional Development Agencies now have strategic responsibility for tourism in their regions
• Major reviews have been carried out in accommodation quality and business data, in close consultation with the industry and the wider sector. Both reported in Spring 2004
• The Tourism Alliance was established in 2001as the voice of the tourism sector, with a remit to represent the sector's views and concerns more effectively to the Government
• People1st was launched in May 2004 as the new Sector Skills Council for Tourism, Hospitality and Leisure sectors

Much of this work has drawn on the Government's overall strategy for the development of tourism in England, set out in Tomorrow's Tourism in 1999. That strategy remains valid. However, the progress of the reform programme demonstrated a need for a new statement of the roles and responsibilities of DCMS and its key partners in areas which the Government and the industry together agreed were vital to delivering progress. These are:

• Marketing and e-tourism
• Product quality
• Workforce skills
• Improved data
• Advocacy across Government