Tourism Industry Sponsorship
The Government places great importance on the significant contribution that tourism makes to the economy. We see increasing the productivity of tourism businesses as being a vital contribution to the Government's wider objective of increasing UK productivity as a whole.
Since its establishment in 1992, DCMS has been the Government department with policy responsibility for sponsoring the inbound and domestic tourism industry. The department has a proactive tourism industry sponsorship agenda and works hard in partnership with the sector to develop conditions that are right for it to flourish and increase its productivity.
By "sponsorship", we mean the way in which DCMS, through Tourism Division, engages and forms relationships with stakeholders across the domestic tourism and hospitality sector, acts as a "champion" for tourism in order to increase awareness of its potential, and represents its interests across all Government departments and the regions. Since the tourism sector is characterised by a very large proportion of small and medium sized enterprises, an important part of our work also focuses on increasing productivity across the small tourism business sector by gaining a better understanding of the issues affecting it, and then determining what opportunities exist for DCMS intervention.
DCMS is committed to building on and improving its sponsorship of the tourism industry. We aim to improve our understanding of the sector and the impact of Government policy decisions on the industry's performance. Following a review of our current industry sponsorship activity in 2003-04, specific proposals for our future activity are being implemented.
We also intend to continue to refine our advocacy role for tourism across Whitehall and to raise the industry's profile in other Government departments on a range of issues affecting the sector including regulation, fiscal and other policy issues.
We will also continue:
- To work in co-operation with the devolved administrations and the Northern Ireland Office to encourage a common approach to policy and delivery
- To maintain our work with the Greater London Authority to ensure the unique role of the capital as a gateway is recognised
- To work with the Regional Development Agencies who have strategic responsibility for tourism in the regions
- To support and encourage local authorities in their tourism promotional work
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