DCMS champions good quality and service for tourists, from the UK and overseas. We encourage and help the tourism industry to improve what it has to offer for all our visitors and to promote a positive image abroad.
In 1999,
Tomorrow's Tourism set out the Government's strategic approach to meeting the needs of the tourism sector's customers, and its aims for encouraging and a growing and prosperous industry. Building on this, in July 2004 the Government published
Tomorrow's Tourism Today - a prospectus for tourism development in five key areas. The Prospectus sets out the responsibilities and actions of public and private sector organisations in the key areas of marketing, quality, skills and data.