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International broadcasting
The DCMS promotes UK interests in broadcasting discussions and initiatives in the European Union, the Council of Europe and other international fora.
We are responsible for ensuring the UK implementation of The Television Without Frontiers Directive whose main purpose is to ensure the free flow of television programmes and broadcasting services throughout the European Union.
It does this by ensuring the free reception of broadcast services authorised in Member States, which must maintain minimum standards on advertising, teleshopping and sponsorship.
The protection of the mental, moral and physical development of minors is largely a matter for Member States, reflecting individual cultural values.
The UK is active in its standing committee and in other work in the mass media field in the Council of Europe which is geared toward encouraging the new democracies of Central and Eastern Europe to align their media laws and administrative systems with the provisions of the Convention.
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