Business Sponsorship
Sponsorship is one of the ways that commercial companies can provide financial support to arts organisations. A commercial business provides money, materials or services to an arts organisation in order to promote the business' name, products or services.
Sponsorship can prove lucrative for arts organisations, but it does require a lot of time, effort and resources to approach companies and put together proposals.
The 'Business Investment in the Arts' report is published annually by Arts & Business. The latest report shows that business investment in the arts in the UK currently stands at £111million (Arts & Business 2002).
Arts & Business
Arts & Business is a nation-wide not-for-profit organisation. It works to build communities by developing creative and effective partnerships between business and the arts. Its mission statement is "to help business people support the arts and the arts to inspire business people, because good business and great art enrich society."
It has a head office, based in London, and 18 regional offices across the UK.
It receives funding from Arts Council England - amounting to £5.6m for 2003-04 - and also generates income through business membership, training, publication sales and sponsorship. DCMS has provided funding in the past to support Arts & Business research projects.
Arts & Business Programmes and Services
New Partners is an investment programme that aims to promote the development of new, sustainable and mutually beneficial partnerships between business and the arts.
The vision of the Prince of Wales Arts & Kids Foundation is to give every child and young person in the UK the chance to engage directly with the arts. It provides expertise, resources and profile to businesses that work with the arts. It aims to strengthen existing relationships between the corporate sector and arts practitioners working with young people across the UK. It is currently core-funded by the Millennium Commission.
- Development Forum: membership group for arts development professionals and managers from UK arts organisations.
- Sponsorship Seminars: day-long seminars to raise understanding and give practical guidance on how best to go about obtaining and developing arts sponsorship.
- Skills Bank: offers free business advisors to arts organisations.
- Board Bank: offers a list of potential board members from business field.
- Mentoring programme: one-to-one management development support for arts managers.
- Information Unit: disseminates research and information on the arts and business market.
Useful Publications
Sponsorship Manual, Arts & Business, £15 (£7.50 to members of the Development Forum).
Business Investment in the Arts 2001/02, Arts & Business, £40 (£20 to members of Arts & Business and the Development Forum).
|
