All interviewers working on "Taking part" work for Kantar Operations on behalf of BMRB. They are all required to carry the Market Research Society Interviewer Identity card, an example of which can be seen in the "Taking part" leaflet (see below). You can contact Kantar Operations or BMRB directly to check that the interviewer is one of our interviewers working in your area.
Randomly selected households receive an introductory letter explaining “Taking part” (PDF 31 kb) and a “Taking part” information leaflet (PDF 1,361 kb). One week after these have been sent an interviewer calls at the address. If it is an inconvenient time the interviewer arranges a more suitable time to return and complete the interview.
The interviewer randomly selects one member from the household, aged 16 or over, to complete the questionnaire. Once the person has been selected, the interviewer is not allowed to interview anyone else in the household.
Those who take part in this survey are questioned at home by a professional interviewer. The interviewer is able to enter your answers straight onto a laptop, using a computer programme that specifies the questions, range, structure of permissible answers, and the routing instructions.
Updated: 22 October 2007
