SUMMARY OF BRITISH BUS PLC AND ARROWLINE (TRAVEL) LTD:
A REPORT ON THE MERGER
The Secretary of State for Trade and Industry has asked
us to investigate and report whether a merger situation qualifying for
investigation has been created as a result of the merger between two
bus operators, British Bus Plc (British Bus) and Arrowline (Travel) Ltd
(Arrowline), trading as Star Line, and if so, whether the creation of
that situation operates, or may be expected to operate, against the public
interest (see Appendix 1.1).
British Bus, the third largest bus operator in the UK,
acquired Arrowline, which was based at Knutsford, in Cheshire, on 27
April 1995.
In relation to the first question, we conclude that
a merger situation qualifying for investigation has been created by virtue
of the fact that the share of supply test has been met in respect of
the area comprising the four districts of Vale Royal, Congleton, Macclesfield
and Crewe & Nantwich in Cheshire and Trafford in Greater Manchester
(the designated area). British Bus supplied 29.9 per cent of bus
services measured by turnover and Arrowline 11.8 per cent in that
area.
Regarding the question of the public interest, the merger
has brought some benefits. These include modest gains in efficiency for
Arrowline and incentives to its drivers to deliver a better quality of
service. There is increased scope for expansion of Arrowline's business
and the potential for it to be a stronger competitor in Trafford.
On the other hand, the merger has led to a loss of actual
competition in the supply of commercial bus services in Macclesfield
and of tendered services in most of the designated area. The number of
bids for tendered work in Trafford, Vale Royal, Congleton and Crewe & Nantwich
has, historically, been greater than in the other districts of Cheshire
and Greater Manchester, and we do not believe that the loss of competition
here is significant. Furthermore, in relation to these districts there
are several other operators both within and outside the designated area
which are capable of providing competition.
The situation in Macclesfield is more problematic. There
are fewer bidders for tenders and there is also less competition for
commercial services than in the rest of the designated area. However,
on the commercial side, it appears to us that this district can sustain
only one sizeable operator providing the full network of services, and
any detriment arising from this merger is therefore limited to the loss
of competition on a relatively small number of individual routes. On
the tendered side, there has been a reduction in the average number of
bids per tender, but we feel there is still some scope for small operators
to bid for contracts. We note that FirstBus PLC (FirstBus) is poised
and capable of entering this market for both commercial and tendered
services and Greater Manchester Buses South Limited (GMBS) already has
a small presence there. We note also that Macclesfield accounts for only
12.5 per cent by turnover of bus operations in the designated area.
For these reasons we conclude that, on balance, the
merger does not, and may not be expected to, operate against the public
interest.
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