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"Our vision is to make East Staffordshire a place where people can evolve and achieve their aspirations. We want to have good quality jobs, high quality homes, vibrant town centres and above all a good quality of life for all of our residents. Our ambition is to create a 'step change' in the area's economic performance and housing offer and be nationally recognised as a champion of regeneration".
Alex Fox, Leader of East Staffordshire Borough Council.
East Staffordshire has a diverse urban and rural economy that has undergone a significant period of re-structuring. It has however enjoyed a period of economic growth, with employment growing by 20 per cent since 1998, out-stripping the rest of the West Midlands region. Despite this there are a variety of key issues that are threatening the economic prosperity of the area such as an over-reliance on manufacturing and low value added service sectors, a low wage economy and a lack of economic opportunity in areas of multiple deprivation.
There is a need to stimulate further regeneration and economic growth by bringing forward large scale development sites and develop infrastructure to attract quality housing, high value industries and facilitate significant job creation. In supporting East Staffordshire as a new Growth Point, the Government is entering into a long-term partnership with East Staffordshire Borough Council, recognising their ambitions for growth, subject to the statutory regional and local planning process. The Council's aims are for the diversification and renewal process of Burton-upon-Trent and to boost the area's competitiveness and long-term economic prosperity.
Local partners' ambitions for East Staffordshire include:
Levels of growth will be subject to comprehensive testing and public consultation through the regional and local planning processes to ensure that individual proposals are sustainable, acceptable environmentally and realistic in terms of infrastructure. For East Staffordshire future work will include using the findings of a Strategic Flood Risk Assessment to inform decisions on locations of growth; addressing issues of water supply and sewerage treatment capacity; ensuring growth is fully consistent with the National Forest Strategy; and working with the Department for Transport to assess the impacts of growth proposals on the transport network and to develop sustainable transport solutions.
Achieving these ambitions will depend on a range of public and private funding programmes, including developer contributions. Government is committing to work with local partners to achieve sustainable growth to get the best outcomes from this investment and to help overcome obstacles to delivery. In support of East Staffordshire's growth ambitions Government is allocating around £310,000 in 2007-08 from the first year's funding pot, subject to detailed negotiation and appraisal. Future funding is dependent upon the outcome of the Comprehensive Spending Review in 2007.
For further information on East Staffordshire's proposals please contact Mahmood Azam on 01283 508621 or Sandra Ford on 01283 508362 at East Staffordshire Borough Council.
As a new Growth Point East Staffordshire Borough Council's aim is to build around 5000 homes by 2016.
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