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Last updated: 6/2/2007
It is important to understand how different groups of employees perceive the total reward package offered by the organisation, particularly if we remember the marketing adage 'Perception is Reality'. If I don't understand my total reward package, how can I value it? And how can it motivate me to perform?
Therefore, we need to gain an understanding of how managers and employees perceive reward, and, in the case of the Senior Management Team, where they think reward should focus. Perception of reward can be researched using the following tools:
Read the case study (pdf, 33Kb) of a secondary school that used a combination of the Diagnostic Questionnaire and Focus Groups.