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Strategy Survival Guide

Prime Minister's Strategy Unit

Version 2.1

Strategy SkillsManaging the Project

Defining accountability

As the project is planned it is important to determine the appropriate governance structures. This should include identifying a sponsor Minister and whether it is appropriate to establish a Steering Group.

Where possible, it is a great advantage to identify a Minister who will be the project's sponsor. This will help to gain senior buy-in to the project from the outset, and also provide someone to consult about the political feasibility of emerging conclusions and recommendations.

It can also be very useful to have a project Steering Group. The traditional role of the Steering Group is to provide a steer and take decisions at key stages in the project. Members should include key project stakeholders and may include external stakeholders, if appropriate. The key to a successful Steering Group is getting the balance right between breadth and depth of experience.

There are also other roles for a Steering Group:

  • Advice on content
  • Stakeholder buy-in
  • External discipline for the team.

These roles may not be fulfilled by a single group. Content work in some cases is best done separately, for example through expert panels, bilateral sessions with stakeholders etc.

It is generally advisable to have 3-4 meetings of the Steering Group during the life of the project. The objective of each meeting is to provide an update on project progress and to seek advice and consensus at key decision points. In practice, this means that there is likely to be a meeting at the end of each phase of the project, to discuss project outputs. For example, during the Justification & Set-up phase of the project, the Steering Group should agree the project plan. Steering Group Meetings should be factored into the project plan, as key milestones. It takes a lot of work to prepare for these meetings, so holding more than 3 or 4 could mean that servicing the Steering Group could become overly burdensome.

In addition or as an alternative to the Steering Group, it may be useful to have an Expert Advisory Group. This is a small group of industry, sector or issue experts who are used to providing technical input and advice, and can act as a sounding board and reality check on emerging conclusions. It is advisable to establish the Group early in the project as it can take stakeholders some time to identify the most appropriate representatives. The Advisory Group can also feed into the development of the project approach if they are involved early in the process.

Defining accountability

In Practice: An SU Project

Our project was accountable to at least three types of oversight groups.

A ministerial steering group was essential for the high-profile and sensitive issues such as the one with which we were engaged. With a senior cabinet minister as sponsor minister, we were able to open doors, challenge sacred cows and had a natural champion for a bold new agenda.

We took this steering group through our thinking step-by-step so that they could reach the same conclusions as the project team. They provided some valuable political guidance on what would and what would not fly. Inevitably, pressure on their time meant we could only meet once every two or three months so we made sure we got the maximum value and clearest possible steer from those meetings.

In between those meetings, a senior officials group provided more hands-on guidance in overseeing the direction of work. They met every 2-6 weeks at different stages in the project. As they had a wider portfolio of responsibilities, their main function will be to help the team distinguish between 'wood' and 'trees'. We found it is very easy for full-time team members to get overly absorbed in detailed issues and lose sight of wider issues.

Finally, we convened a number of ad hoc expert advisory groups. They were useful in providing an external reality check on our emerging conclusions. The non-governmental participants ensured that our thinking was not too Whitehall-centric and helped us to identify best-practice elsewhere and leading-edge thinking in the academic research community. This had the added benefit of ensuring that we had credibility with a wider group of stakeholders when we were ready to announce new initiatives.


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