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Strategy Survival Guide

Prime Minister's Strategy Unit

Version 2.1

Strategy SkillsAppraising Options

Multi-criteria analysis

Once the preferred strategic direction has been determined and policy options to achieve that direction have been designed, analysis is needed in order to select the preferred policy option. Multi-criteria analysis can be used for this purpose.

The term multi-criteria analysis (MCA) is applied to a nested family of techniques, all of which enable policy options to be assessed against a range of appraisal criteria. The different MCA techniques include some or all of the following stages:

  1. Identify policy options for analysis
  2. Identify criteria against which options will be assessed
  3. Assess options against criteria using quantitative or qualitative data
  4. Score options against criteria on a consistent basis
  5. Weight criteria and compare options
  6. Carry out sensitivity analysis & revisit conclusions.
Process

The Process is extremely important to enable successful multi-criteria analysis. However many of the above stages are employed, a key characteristic of MCA is the exercise of explicit judgements - for example in choosing options and criteria, determining scores, and weighting criteria against each other. This requires an answer to the question, "Whose judgements are being used?".

In some cases it may be reasonable for officials or for Ministers to exercise these judgements. But in a climate of public suspicion of government, and lack of trust in institutions more generally, this may not deliver sufficient credibility. Hence a more appropriate approach may be to use the general public (for example in a "Citizens' Jury") or stakeholders (for example in "Stakeholder Workshops") to make the judgements that are necessary. A decision on the most appropriate process to employ at each stage should be made at the planning stage for the MCA.

1. Identify policy options for appraisal

MCA will typically be used to assess a number of options for achieving a policy objective, one of which should be a "do nothing" or "base case" scenario. Ideally, the starting list of options should be as comprehensive as possible. However, an iterative process may be necessary, in which new options are generated in response to the assessment of the initial options (e.g. if none of the initial options perform well).

2. Identify criteria against which options will be assessed

There are a number of different ways in which the range of possible criteria can be categorised, and each individual issue is likely to employ its own set of criteria. However, the criteria employed should certainly cover the:

  • suitability
  • feasibility
  • acceptability
  • risks of each of the options

Risk can be defined as uncertainty of outcomes (whether positive or negative). There are two types of uncertainty: uncertainty that is a result of a lack of information, and uncertainty in terms of unpredictable events. There are a number of different techniques for identifying risks, these include check lists, prompt lists, workshops, questionnaires and brainstorming.

Work from the organisational analysis should also feed into the development of the criteria, particularly those looking at suitability, feasibility and acceptability. Understanding the organisational structure and culture of the department can help in understanding the ease or difficulty with which new strategies can be adopted. Some consideration should also be given to whether the Department has the resources and competencies available to deliver a new strategy. The key areas to assess include:

  • Availability of and sources of finance
  • Skills: organisational, leadership, technical expertise
  • Availability of physical resources e.g. buildings, offices etc
  • IT capacity
  • HR capacity.

The criteria should also encompass a range of different perspectives on the policy problem, including the following (where applicable):

  • economic
  • social
  • environmental
  • ethical
  • legal
  • scientific.

Sponsor, stakeholder and public attitudes should be reflected, together with relevant local, national (including the devolved administrations) and international perspectives. It should also include any specific values or principles that could underpin the success of future policy.

3. Assess options against criteria using quantitative or qualitative data

Once the options have been agreed and the criteria determined, assessing each option against each criterion brings them together. All available evidence should be employed, both quantitative and qualitative. The results are then typically presented in a matrix format. If a wide range of criteria is employed, then the quality and type of information available to make each assessment will vary considerably. This will mean that the results in turn will vary in nature, including:

  • monetary values
  • other quantified data
  • rankings
  • naïve descriptions (e.g. positive/neutral/negative).

In principle, the MCA could stop at this stage (though preferably including stage 6) and the matrix presented in its raw form to decision-makers. The exercise has added value by presenting and appraising options in a systematic and comprehensive way. But unless one option clearly dominates all the others, implicit judgement is still required. Subsequent stages help to make the judgements involved in decision-making much more explicit.

4. Score options against criteria on a consistent basis

Scoring takes place primarily as a pre-cursor to weighting, and is designed to present in a common format all of the results generated in stage 3. A typical approach is to decide a range of scores for each criterion, for example 0 (the lowest score) to 100 (the highest score). The end points are then fixed in relation to the raw results.

Example A: if the cost to the Treasury of an option varies from £1m to £10m, then a score of 100 may be assigned to £1m and a score of 0 assigned to £10m.

Example B: if options are ranked as "positive, neutral or negative", then a score of 100 may be assigned to "positive" and a score of 0 assigned to "negative", with "neutral" scored as 50.

Once end points are fixed for each criterion, intermediate scores are assigned, usually on a linear scale. The matrix can then be re-written using this common scoring basis.

5. Weight criteria and compare options

The next step is to determine relative weightings for each criterion. This is in many ways the most difficult stage, and may be where public and stakeholder input is most crucial - different groups will have very different weightings. There are a number of approaches. One often-used approach is to divide a number of points (typically 100) between the criteria, in line with their perceived weighting relative to each other. Alternatively, a more qualitative approach may be used (e.g. "essential" versus "desirable" versus "irrelevant").

Once weights have been assigned, they are used to adjust (quantitatively or qualitatively) the scores from stage 4, so that options can be compared. This should enable an explicit ranking of options to be carried out.

6. Carry out sensitivity analysis and revisit conclusion

The ranking emerging from stage 5 may well be sensitive to some relatively small variations in data, scoring or weighting. The presence of uncertainty makes it almost inevitable that the assumptions and judgements employed in the analysis are less than firm. Hence before any decisions are taken, it is essential that sensitivity analysis is carried out on each of these aspects of the analysis. The question to be addressed is: "Do the rankings stay the same when data, scoring and weighting is adjusted within reasonable bounds?".

Strengths

MCA can typically incorporate a wider range of criteria (e.g. social, environmental, ethical) than that employed in a typical financial analysis, and unlike a cost-benefit analysis, does not require monetisation of all costs and benefits. At the same time, it brings a systematic approach to appraising and comparing options with a wide range of quantifiable and non-quantifiable impacts, and is a more robust process than the implicit judgements that may otherwise be made.

Weaknesses

The main disadvantage is that - if carried out to its fullest extent - it can be a very time-consuming process.

References

HM Treasury's Green Book

Multi-Criteria Analysis - A Manual, appraisal guidance prepared for DETR by NERA, The Stationery Office (2000) ISBN 1 85112 454 3

The Office of Government Commerce Policy to Successful Delivery site provides some useful guidance on evaluating options

Multi-criteria analysis

In Practice 1: SU Global Health Project

The Global Health Project Matrix Framework used by Global Health project to evaluate proposals assessed a number of proposed policy instruments against eight top-level criteria, beneath which were a number of sub-criteria. A matrix of scores was constructed, and the scores were then scaled to enable comparison, before the different criteria were weighted and the policy instruments compared.


Multi-criteria analysis

In Practice 2: SU Waste Project

Background and Approach

A central aim of the SU Waste Project was to identify a preferred option for meeting the EU Landfill Directive which sets tough targets for the diversion of biodegradable municipal waste from landfill sites (historically, the main method of waste disposal in this country).

As the UK lags most other developed leading nations in waste management, the first step in identifying a preferred option was to benchmark and study the various waste management options used by other nations. The options in use included actions: to reduce waste streams; to re-use waste; to recycle and; to develop alternatives to landfill such as incineration and mechanical and biological treatment (MBT).

The benchmarking work showed that countries varied in the use made of these different actions. However, most countries generally intervene at all stages of the waste hierarchy whereas debate in the UK has tended to focus on the choice between recycling and incineration with little attention paid to actions that would result in reductions in waste streams.

Building on this benchmarking exercise, the SU Waste team consulted with UK waste experts and drew on modelling work to examine a range of options for tackling UK waste. The first option was the status quo. The other options covered a range of waste management options with varying degrees of emphasis on incineration or recycling as well as more balanced packages of action. Each option had to be able to meet the requirements of the Landfill Directive.

The options are outlined below:

  • Option 1 - do nothing
  • Option 2 - High incineration (50% + incineration and 25% recycling)
  • Option 3 - High incineration (50% incineration and 35% recycling)
  • Option 4 - Maximum recycling (60% recycling and incineration at current levels 10%)
  • Option 5 - Reduce/recycle - a more balanced package of waste reduction, recycling, greater variety of residual waste technologies etc

A lowest cost option was also considered initially (but abandoned early on as it was judged to meet none of the environmental criteria and to be a step back from current government waste policy).

Choosing between the options

The options were compared using two analytical tools. The first of these examined the number of different waste facilities required for each option and the costs of those facilities over time. This allowed the present value cost of each option to be estimated over a 20 year period.

The second was adapted from an Environment Agency tool called "STOAT" - a Strategic Option Appraisal Tool. Essentially, this model is a multi-criteria analysis tool that allows one to analyse the benefits and risks of different waste management options including environmental impacts (e.g. C02 emissions, leeching), potential land use planning difficulties, consistency with public preferences and whether an option has been operated successfully in other countries. These criteria could be weighted in different ways to establish how this affected the preferred option.

An expert panel was used to assess the feasibility of each option as alternative ways of meeting the Landfill Directive and to assess the flexibility of each option (i.e. the extent to which it risked locking-in to one option). An overall judgement could then be made about the cost-benefit ranking of the different waste management options, and their respective strengths and weaknesses.

The options and the results of the analysis are summarised in table 1 below, which is taken from the SU waste report. It shows that a balanced package of measures with a focus on waste minimisation was judged the preferred option in cost-benefit terms (under a range of weightings for the benefits and risks).

Benefits and costs of alternative strategic approaches, 2002-2020:

Benefits and costs of alternative strategic approaches, 2002-2020


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