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Last updated: 12 May 2009
Understanding the ways in which people prefer to receive complex information from government is key to improving the efficient delivery of information in a world of greater choice and consumer involvement. This is particularly relevant in those areas where giving citizens an empowered choice – for instance of hospital, treatment, or school- is important. The Information Needs when Making Complex Decisions report is a result of qualitative research commissioned by the Department of Children, Schools and Families, the Department of Health and the Improvement and Development Agency for Local Government to find out more about citizens’ preferences and the current ways in which they source and process information across multiple channels in order to make complex decisions about public services.