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Last updated: 12 May 2009
An introduction to customer journey mapping is available here in HTML format or as a downloadable PDF, Word or PowerPoint documents.
Customer Journey Mapping: An Introduction
You can also download the more detailed Guidance for Practitioners in PDF. This document is a large file and we have therefore broken it down into six chapters. Please note that many of the tools contained within the guidance are proprietary to Oxford Strategic Marketing and should not be reproduced without their permission.
Customer Journey Mapping: A Practitioner’s Guide
You can also download an interactive version of the practitioner’s guidance in PowerPoint [MS Powerpoint 42MB]. Please be aware that this version is very large.