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Working with government communicators we have identified some of the key skills we need to develop if we are to consistently improve the way we do business.
Scoping, strategy and planning - to agree objectives and develop effective strategies, making use of appropriate tools and analysis techniques.
Applying segmentation and insight - to target identified key groups in ways which have the power to engage and/or create change.
Marketing to intermediaries and partners - the ability to identify, engage with, motivate and manage the chain of influence - a network of commercial and non- commercial partners.
Stakeholder management - the ability to understand and manage the needs of a broad range of interested parties.
Resource optimisation - be aware of the needs and resources available and how these can be utilised to achieve your objectives.
Risk management - anticipate where we are vulnerable, and how risk can be anticipated, avoided, mitigated.
Team working - the ability and ways of working to form, manage, motivate and direct an effective cross-departmental team.
Programme management - bring in projects that achieve goals on time and to budget while co-ordinating vertical and horizontal, real and virtual teams.