Government Communication
Communication is an integral part of government. Communication teams across
departments deliver projects and campaigns that inform the public about
their rights and responsibilities. They provide up to date information
about public services and government policies that affect peoples'
daily lives.
Increasingly, communication teams work directly with members of the public
to involve them in policy development through consultation and other
communication exercises.
The more traditional methods of communicating, like newspapers, television
and advertising, are fast being caught up, or even over-taken by digital
media.
Government communicators need to respond to these changes by developing a
deeper understanding of their audiences and how they prefer to receive
their information. As well as giving government communicators unprecedented
opportunities, this explosion in communications is also creating a number
of new challenges.
