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Always make life as easy as possible for the journalist. They may not have time or the inclination to research your organisation so you need to do this for them. By telling your story as a 'Case Study' you give them ready-made material to use.
Your aim should be to produce a written work of such high standard that it is difficult for a journalist to improve upon! You need to pull out material that is different and will attract the interest of a journalist.
Let's look at a case study and see what makes it work for the media.
A sharp catchy title should tell the story and prepare the reader for the text
Gary Hastler is just one of over 850 traveller children who pass through South East Hertfordshire every year.
Key information should go in the opening paragraphs
The John Warner School is one of the 35 secondary schools which ensures their educational needs are met. The school has formed an innovative partnership with Hertfordshire County Council not only to provide an education, but make sure students get the best out of the services available.
Use a quote from a member of staff
Linda Gill, the Specialist Needs Co-ordinator at the school, said 'my job is to make sure that the system is working for the children while they are in school, and that it also provides support when they are on the move.'
The text explains what makes the school different and therefore why it gained a Charter Mark
One of the solutions to ensuring that each child receives a constantly high standard of education has been the development of a distance learning package for all core subjects. Teachers of each subject are involved in all stages of the process: setting up learning objectives, supplying resources and providing content for the packs.
Technology is helping break down the barriers of distance that come between the children and a good education. The school uses e-mail and mobile phones to keep in touch with the children and their parents while they are on the move.
Provide some succinct information about the project and the way you deliver your services
Their innovative approach has now been rewarded with a Charter Mark. The school says the achievement is recognition that they treat the children as individuals, so they can integrate them effectively into the education system.
Statistics and facts and figures make it easy for the journalist
The John Warner School is an 11-18 mixed, non-selective, comprehensive school. The school is situated on the fringe of the London suburbs in Southeast Hertfordshire, serving the Lea Valley and the Southern Ware areas. The school employs 119 teach