Further Guidance
The Information Commissioner has responsibility for the enforcement of the Privacy Regulations. Further information about his role including guidance notes are available from his website at:
www.ico.gov.uk. An explanatory note for consumers on their rights over unsolicited phone, fax, e-mail and SMS marketing is available:
Explanatory note: unsolicited marketing calls, fax messages, e-mails, text messages (SMS), silent calls and premium rate service (PRS) calls