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We're creating a single website for everything to do with BIS but, while we do that, you'll find information in three places. > Find what you're looking for

 
 

Effective Content - Government Content and Services for a Connected World

As part of a key recommendation of the UK Government's Digital Strategy (endorsed by the Prime Minister and Secretary of State for Trade and Industry in March 2005), BERR championed a project on effective procurement of broadband content by the public sector, which was intended to help the content industry, especially SMEs, sell more effectively to government. The BERR initiative, informed by an industry perspective, focused on how a broadband-enabled approach can make a difference to public service delivery. Now that the majority of Internet connections are via broadband, this presents a great opportunity for the public sector to develop new approaches to the communication of government content and services, shaped by an industry perspective and harnessing best practice. 

Why public sector bodies should be interested

The potential for cost savings by the public sector as well as better engagement with their customers using innovative, rich content is significant and the initiative aims to help change mindsets so as to enhance the way the public sector as a whole deals with businesses and the general public. 

Effective Content supported the delivery of key government agendas, including:

  • The Digital Strategy - focusing on digital inclusion, led by Margaret Hodge as Minister of State for Industry & the Regions at BERR, with the full support of No 10;
  • Innovation - stimulating innovation in government procurement, encouraging creativity in the design and operation of e-government services;
  • Transformational Government - Enabled by Technology;
  • eAccessibility - How broadband can help reach the disabled community by providing new sound, animation and video-based content;
  • SMEs accessing the Government market place - the content industries are characterised by large numbers of SMEs.

Available now, are the brochure  , flyer and content commissioning guidelines on the initiative, which gives you an idea of what can be achieved through effective use of content.

BERR held 3 workshops, which brought public sector and private sector representatives together to draw on their experiences and share best practice in delivering content and exploiting New Media, and to produce recommendations to carry forward on this initiative. You may also wish to look at the events page for the summaries from them.

The messages from this initiative are now being incorporated into the wider Transformational Government agenda led by the Cabinet Office.

 

 

BERR became the Department for Business, Innovation and Skills (BIS), June 2009

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