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This Guide recommends to traders a set of good practices in giving the consumer information about prices in various situations. It has of itself no mandatory force: traders are not under any legal obligation to follow the practices recommended.
The Guide however takes account of relevant legal obligations, in particular those provisions of the Consumer Protection from Unfair Trading Regulations 2008 (CPRs) which are relevant to the giving of information about prices. The recommended practices are in general expected to be compatible with the CPRs. But the circumstances of the particular case will always be relevant.
The Price Marking Order 2004 which came into force on 21 July 2004, covers products, not services, and is limited to sales between retailers and consumers. It requires the selling price, and where appropriate the unit price, of products to be clearly displayed.
The Price Marking Order 2004 gives effect to Directive 98/6/EC of the European Parliament and of the Council of 16 February 1998 on consumer protection in the indication of the prices of products offered to consumers.
The Department does not deal with individual consumer enquiries or complaints. If you have an enquiry or are a business that needs advice please contact Consumer Direct at: www.consumerdirect.gov.uk (Tel: 08454 04 05 06). Consumers in Northern Ireland should contact Consumer Line on 0845 600 6262.
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