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The Rt. Hon. Patricia Hewitt

Race for Opportunity

The Rt. Hon. Patricia Hewitt

London


Wednesday, October 8, 2003


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Good evening.

I'm aware that I'm standing between 500 of you and your dinner - an uncomfortable place for any politician to be - so I'll keep my comments brief.

But I'm delighted to be talking about diversity tonight. With Race for Opportunity, leaders in the field, and Allan Leighton.

As Allan says

"Diversity is not about equal opportunities or compliance, it's about being more competitive, especially in a downturn."

Our economy is changing.

China's joined the WTO; India's producing a quarter of a million sciences and IT graduates a year; and ten more countries are joining the EU next year. Meaning more opportunities, but more competition as well.

Plus, technology and consumer tastes are now changing so fast that product life-cycles - once four or five years from design to decline - are now just one or two years.

Society is changing too. With

  • Life expectancy going up by one year every four years;

  • Men now taking on a third of childcare duties;

  • Half all new jobs over the next ten years going to ethnic minorities.

In the face of this, you'd think we'd be pulling the stops out to put more people into more jobs. But, in fact, we're pulling the plug out. On huge sections of society and our workforce.

  • Women are still held back with a pay gap of 19%.

  • A third of over 45s are out of work

  • Disability and sexual orientation remains an issue, despite huge efforts by employers and groups like Stonewall.

And racial discrimination too. One of the most socially divisive and terrible kinds of discrimination, yet still pervasive.

British African Caribbean's in particular still suffer from a "rule of 4" -.

  • Four times as likely to be expelled from school - though there's no evidence they play truant more;

  • Four times as likely to be refused a job interview - though there's no evidence they're worse qualified;

  • Four times as likely to be unemployed - though there's no evidence they don't have the same skills;

  • Four times as likely to be unemployed even when they're graduates.

So we've got this situation where black graduates are working as taxi drivers, because they can't find the right job for their skills.

And some young black men talk of walking up and down the High Street unable to find a Bank that wants to open an account for them. This is something I did a lot of work on as Economic Secretary to the Treasury. Some progress has been made. But there's still lots to do.

These are not problems exclusive to African Caribbean or any other one ethnic minority group.

Pakistani and Bangladeshi people and communities also suffer endemic levels of discrimination and inequality. Anti-Semitism and Islamaphobia are on the increase across Europe. The BNP is still gaining ground and votes here at home.

Unemployment is twice as high amongst ethnic minorities. And they are half as likely to receive job related training.

Even amongst the Race for Opportunity members, there are only 86 ethnic minority people operating at Chief executive/Permanent Secretary level out of a potential pool of 2 million.

This is terrible on an economic level. But it's even more terrible for individuals as well.

We all know people who have encountered discrimination: being turned down for jobs; overlooked for promotion; or seen the little monster of prejudice in their employer's eyes during pay or performance reviews.

It's not political correctness or a sense of what's right that means we should stamp this out.

It's economics - the "brown pound".

Ethnic minorities are worth £32 billion a year. They're keen to spend it, keener to take advantage of new technologies - more likely to have mobile phones and Internet access. Twice as likely to start up businesses too.

All of us together, in Government, business, trade unions and individuals are working together to turn this around.

That's why diversity is top of the agenda for so many businesses. Many here in this room.

The financial institutions and retailers are leading the way. Unsurprisingly, because these are the organisations that see their customers every day, at the till, or over the counter.

But they're all coming up with really innovative and creative solutions.

B&Q, at their employees' suggestion, celebrate different cultures and religions festivals at their stores. Employees are encouraged to talk about their values and cultures at work and in team briefings.

At Lloyds TSB, sales have gone up 30% in branches where they changed staffing levels to better reflect the ethnicity of their customers.

Sainsburys has introduced different ethnic food ranges.

HBOS, after extensive research, started sending out Indian sweets - traditionally used at happy occasions - in direct marketing campaigns. Their feedback showed customers were positively surprised the bank had made such an effort to understand their culture.

Earlier this evening we enjoyed the latest Bollywood meets Liberty X advert. A refreshing change from some of the more traditional adverts.
Other industries are finding new ways to target ethnic minority customers as well. Although, as the IPA report last week showed, some ad agencies are still opting for the easier option of familiar tactics in familiar mediums.

But overall, innovation in business. Innovation in advertising. Innovation in Government too.

I'm delighted that my own Department came ninth overall in this year's survey, and went up from silver to gold. I've congratulated my Permanent Secretary Robin Young for his leadership.

We can expect greater success on recruitment and retention; tendering and procurement policies: and stakeholder engagement.

We've changed the way we market our consumer messages, so they better reflect the multicultural backgrounds of the end users. For example, on our fireworks campaigns.

We've also involved ethnic minority led media and businesses in helping us to develop and design policies which will impact on retailers. For example, we changed the pricing regulations so we could allow the haggling that is such an integral, and fun, part of some cultures.

But Government's role goes much further than just being a good employer.

Ever since we came into office, we've been determined to create a Britain where everyone can reach their full potential; where racism is unacceptable and counteracted; where racial diversity is celebrated.

The whole Cabinet is hugely committed to this.

With the New Deal for Young People, the new Learning and Skills Councils, the Small Business Service and the Employment Service, we're promoting equality.

We're putting money into the Partnership Fund and Challenge Fund to help drive the culture change along.

And we legislate where we need to.

Legislation is always the area that causes the most controversy and has the loud minority ranting about political correctness, positive discrimination, quotas and employing people who are not up to the job.

You know it's not about any of these things. It's about making sure that the best people can get the right jobs.

If there are people who think discrimination doesn't matter, or that its ok to harass gay men, deny people jobs because of their colour or religion, or sack people because they've developed a disability, then I am quite clear that we'll never agree.

Let me say quite clearly - equality of opportunity is a fundamental human right and a central platform of this Government's social policy because it's right for our future competitiveness, it's right for business, and it's right for our society.

One of the other ways Government can help is by spreading best practice.

Last year, I published a series of case studies making the business case for diversity.

Today I can announce that I am today writing to 500 key business leaders inviting them to follow the example of the organisations gathered in this room tonight - to work with Race for Opportunity to meet their objectives in this area.

My main case is that doing so will be good for their business.

As your own benchmarking report this year has shown conclusively, working on race brings better performance and real improvements in corporate reputation, customer and stakeholder satisfaction; employee morale and the bottom line.

Only 18 FTSE 100 companies put their head above the parapet and participated in the RfO benchmarking this year. Next year, I want to see this number double, or even increase by a greater multiple.

In many ways, tonight I am preaching to the converted. So let me take this opportunity to congratulate you and Race for Opportunity on all that you have achieved this far.

I wish you every success for the future, and the courage to keep on trying, to keep on innovating, and to keep on succeeding. To keep on showing the rest of UK business how it is done.

To close, the prize ahead of us is a stronger economy and a stronger society.

We all have something to gain. We all have something to contribute.

It's a complex issue. But, with the partnership we're developing, I believe we can make real progress tackling this issue. Creating a society and an economy where everyone can reach their potential. For themselves and their families.

 

 


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