This snapshot, taken on 12/03/2012, shows web content selected for preservation by The National Archives. External links, forms and search boxes may not work in archived websites.
Online shopping

Welcome to the ASA

The ASA is the UK's independent regulator of advertising across all media, now including marketing on websites. We work to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes.

Advice and guidance for Advertisers

Access the UK Advertising Codes, online tools and details of training events on the CAP website.

Find out more about the bespoke copy advice service on the Copy Advice website.

Complaint about your ad? Find out what happens next.

Read more

“The ASA is 50 years old this year ”

“It can take just one complaint to change or remove a problematic ad”

“We dealt with 31,458 complaints in 2011”

“UK Advertising Codes are some of the strictest in the world ”

“Complaints to ASA account for less than 1% of total ads seen each year”

“4,591 ads were changed or withdrawn in 2011 as a result of our action”

“Ads on the internet are subject to the same rules as ads in other media”

Latest adjudicationsLatest Adjudications

Adjudications

Agent Provocateur Ltd

A video on the Agent Provocateur website, viewed on 4 November 2011, showed a woman in a...

ASDA Stores Ltd

Two national press ads for ASDA for supermarket price comparisons.a. A press ad, which appeared...

Beef Registrations

A website that advertised personalised vehicle number plates, visited on various dates in...

Bon-Amis

An e-mail from a social club promoting upcoming events, received on 8 November 2011, stated...

British Gas Services Ltd

A TV ad and claims on a website for British Gas Services Ltd.a. The voice-over for the TV ad...

Cascade Financial Ltd t/a Gold Daddy Buys Gold

Claims on the www.daddycashforgold.co.uk website in November 2011 stated "DADDYS GOLDEN...

Claim For Refunds Ltd

A TV ad for a financial claims management company, viewed in November 2011, stated "This is...

Co-operative Group Ltd

A competition on Co-op's Facebook page, which ran during August 2011, stated "Are you a dab...

Experian Ltd t/a AutoCheck

Claims on AutoCheck's website homepage stated "Stop! Always check a used vehicle's hidden...

Fahrenheit60 Ltd

Claims on a website for a drink, seen on www.aspiredrink.co.uk on 17 August 2011, stated...

Hubert Burda Media UK t/a Love It!

A competition in Love It! magazine, in October 2011 was titled "FREE TUMMY TUCK FOR ONE OF...

Kellogg Marketing and Sales Company (UK) Ltd

A website for a children's cereal, viewed on 18 September 2011, stated "Sugar &...

kgb (UK) Ltd

A sales promotion on www.kgbdeals.co.uk, visited on 24 October 2011, promoted a sale on a duffle...

Ladydologz Natural Feminine Hygiene and Health

A website for feminine hygiene products, seen on 16 November 2011, stated "Natural Feminine...

LivingSocial Ltd

An alcohol sales promotion on www.livingsocial.com, visited on 11 November 2011, featured a photo...

Lomond Motors Ltd

A radio ad, heard on 10 November 2011, stated "Brr! Remember the weather last winter? The...

Mars Chocolate UK Ltd

Two series of tweets were posted in January 2012 on Twitter. Both related to Snickers and were...

Policy Payback Ltd t/a Policy Payback Plus

A regional press ad for Policy Payback Plus, seen on 15 June 2011, stated "You could be owed...

Potto Hall Ltd t/a Supply Chain Management International

Claims on supplychainrecruit.com, for a supply chain recruitment company, viewed in August 2011,...

Ryanair Ltd

Press ads for an airline, seen in the Daily Express on 24 November (a), in the Oldham Evening...

The Memory Foam Mattress Firm

A website for The Memory Foam Mattress Firm, claims on www.thememoryfoammattressfirm.co.uk, seen...

UK2Telecom Ltd t/a uk2numbers.co.uk

A sponsored search ad, for uk2numbers.co.uk, stated "Free 0800 Numbers UK. Instant 0800...

Vintcent & Company Ltd

Two direct mailings for a specialist tax practitioner:a. The first mailing, sent on 7 January...

Read more

Hot topics

Burger and fries

Food and soft drink advertising

Read this hot topic about the ASA's continuing work on food and soft drink advertising.

Alcohol advertising

Alcohol advertisements are subject to stringent rules that are designed to ensure it is promoted in a socially responsible way and to protect young people.

Children and advertising

Discover how the ASA are working to ensure that children are not exposed to harmful or inappropriate advertising.

Complaints about homeopathy websites

A high number of complaints about homeopathy websites has led to the ASA taking a new approach to their investigation process.

Read more

Latest newsLatest News RSS

Protecting children from sexual imagery in posters

Protecting children from sexual imagery in posters: New research

The Credos research appears to indicate that those ads banned by the ASA, compared to those we did not, were deemed the most offensive by the respondents.

How parents control children's access to adult media

A new online survey reveals that 40% of parents allow their children to watch a film classified above their age at home.

ASA in the news

The ASA has found itself in the news following the publication of some high profile adjudications.

Read more

Making a complaint

Find out what types of ads we deal with and how to make a complaint.

How to complain

Adjudications

View our latest weekly ASA adjudications or search for rulings from the last five years.

Adjudications

Non-compliant online advertisers

Check the list of non-compliant online advertisers.

Non-compliant online advertisers

Sign up

Sign up for adjudications alerts and newsletters.

Sign up

Already registered? Log in

Advice and guidance for Advertisers

For advice and training on the Advertising Codes please visit the CAP website. To get bespoke advice on your ad before it is published, you can visit the

Copy Advice website

Advertising Standards Authority Ltd, Mid City Place, 71 High Holborn, London WC1V 6QT  |  Copyright © 2012 ASA